Analysis of the Google Analytics Report for "SAMINDBS.BLOGSPOT.COM"

The blog https://samindbs.blogspot.com/ started on 19-01-2020 as part of the Data and Digital Marketing Analytics Module CA 1 Assessment. Google Analytics linked to the blog on the same day.
There are a total of 6 blog posts on different topics including this post. Below is the list of blog posts including the number of comments and replies to those posts.
Real-time Traffic Analysis: We are going to skip this segment as we are going to see historical data for analysis.

Audience Overview:

The above Screenshot shows the traffic analysis from Jan 19,2020 to Feb 26,2020.
  • 50 users visited the blog.
  • The blog received 420 pageviews.
  • Avg Session duration is 2:58 seconds with a bounce rate of 39.74%.
  • 60.2% of New Visitors and 39.8% of Returning Visitors
Other Reports from Audience Segment:
The Above Screenshot Shows Location (Country) of Users coming from
The Above Screenshot Shows Device Category

Acquisition Overview: 

We can link Google Ads and Search Console accounts to Google Analytics and these reports can be viewed within this section of GA. We can analyze various parameters like source of traffic, which keywords the site or blog gets traffic from a search engine, etc. 

Behavior Overview:
The Behavior report shows Pageviews, Unique Pageviews, Avg Time on Page, Bounce Rate, User Exit Percentage, which page on the blog got how many page views and various other parameters.

Key learnings from the report
The blog is quite new but managed to maintain a good engagement. Need to work on gaining some organic traffic. Avg session duration and Bounce rate looks okay. Understood that GA provides various metrics to measure and improve the performance of the blog.

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